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Exciting Announcement: Welcome Odyssey International DMC as our Newest Partner

EMA Marketing Partners with Odyssey International DMC to Offer Unparalleled Meetings and Incentive Experiences in Ireland


[Oakville, January 16, 2025] – EMA Marketing is thrilled to announce its new

partnership with Odyssey International, Ireland’s leading Destination Management

Company (DMC) (https://odysseyintl.ie) specializing in meetings and incentive travel

events (MICE) for nearly 40 years. This collaboration brings together EMA Marketing’s

20-year MICE expertise in Canada and Odyssey’s deep local knowledge to deliver

memorable and innovative events in Ireland, a land of stunning landscapes and vibrant

culture.


“I can’t think of a better way to celebrate EMA’s 20th anniversary this year,” says Liz

Akey, CMP owner and executive director of EMA Marketing (https://www.emamarketing.ca). The boutique Toronto-based firm represents an exclusive list of luxury hotels and award-winning destination management companies (DMC) around the world, hand-picked by Akey for their unparalleled track record in providing outstanding and unique experiences. And as a Sustainability Ambassador with SITE Canada, Akey has also carefully chosen her partners for their commitment to sustainability in event planning.


“This partnership provides Canadian MICE professionals with exclusive access to

Odyssey’s talent and passion for showcasing the magic of Ireland and creating events

that leave a lasting impact,” says Akey. Being of Irish decent Akey also brings a unique

personal connection to the Emerald Isle, adding authenticity and passion with this new

addition.


From luxurious incentive trips to retreats in majestic historic castles, exhilarating team-

building adventures along the breathtaking Wild Atlantic Way, or exclusive cultural

immersions in the heart of Northern Ireland, this partnership crafts unforgettable

experiences designed to captivate, inspire, and leave a lasting impression.

The leadership team at Odyssey International, Yvonne Colucci, Sharon McEneaney,

and Kev Shannon, share their excitement about this new partnership:


“At Odyssey International, we are absolutely delighted to partner with EMA Marketing in

bringing the magic of Ireland to Canadian MICE professionals. This collaboration is an

incredible opportunity to blend our passion for curating extraordinary experiences with

EMA’s proven expertise in the global meetings and incentive market. Together, we will

create unforgettable moments that showcase the best of Ireland’s beauty, culture, and

hospitality. We can’t wait to welcome Canadian guests to the Emerald Isle and craft

events that inspire, connect, and leave lasting memories.”


Why is Ireland the Ultimate Meetings and Incentive Travel Destination? From the cosmopolitan charm of Dublin to the rugged beauty of Killarney, Ireland's diverse regions provide distinctive cultural experiences that leaves guests feeling enriched, motivated, and rewarded. Ireland stands as a unique and exciting destination, offering endless possibilities and advantages, including:

  • Historical Venues: The country's rich history offers exclusive access to venues that provide a unique backdrop for any occasion.

  • Accessibility: As a hub in Europe, Ireland has multiple access routes from North America, Europe, UAE, and Asia, making it a convenient destination for international travelers.

  • Government Incentives: Ireland’s tourism board provides financial support to enhance event planning. This includes funding for site inspections, allowing planners to explore the destination firsthand, and subsidies to elevate program experiences, ensuring maximum impact and value.

  • Sustainability Leadership: Ireland is at the forefront of sustainable tourism, with initiatives designed to minimize environmental impact and promote eco-friendly practices in the MICE industry. From green-certified venues to locally sourced catering, planners can create impactful events with sustainability in mind.

  • Excellence in Service and Award-Winning Cuisine: Ireland boasts a plethora of 5-star properties and castles, ensuring luxury and exclusivity for every event.


Plan Your Irish Adventure Embark on a journey that blends Ireland's unparalleled charm with exceptional event planning services. Contact EMA Marketing today to begin crafting a meeting or incentive program that will leave a lasting impression.





About EMA Marketing: With a focus on creativity, collaboration, and sustainability, EMA Marketing (https://www.emamarketing.ca) boutique sales and marketing travel company helps Canadian clients facilitate events that inspire and engage with its strategic partnerships in Europe, the Caribbean, Mexico and the United Arab Emirates. 


FOR MORE INFORMATION CONTACT: 

Liz Akey, Executive Director, EMA Marketing

PH: 416 420 6084

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